As a consultant with a proven track record in both advising and implementing, I strive towards building a growth conducive entrepreneurial ecosystem across Tier II and Tier III cities.

STARTUP FUNDING:
With a strong background in promoting entrepreneurship and a natural ability to identify startups with potential to scale, I connect founders of such startups with the right investors for angel investments (Seed funding to Series A).

SME IPO:
Initial Public Offering is a major development in an enterprise journey. Making a SME towards IPO readiness is a time consuming process and involves complying with multiple regulatory requirements. I facilitate this process into a smooth flow.

SUSTAINABILITY SERVICES:

I work on conducting sustainability audit, enable organisations achieve sustainability scores by helping build the framework, monitoring ESG performance, risk advisory, and assisting in complying relevant regulatory requirements.

My experience across HR, finance, and administration in various industries gives me a unique understanding of the multifaceted challenges faced by SMBs which enables a practical and effective approach in meeting clients’ compliance needs.

I believe in BUILDING, not just ADVISING.

Baskar Perumal  3rd degree connection3rd
Business Consultant | Facilitating Startup Funding & SME IPO | Sustainability Services | Strategy Consulting | Author

Email

baskar@bkdadvisor.com

Phone

+91 9943766959

Time Zone

Central Daylight Timeโ€‹

Services

Business Consulting

2020 – 2023

California State University

Environmental Consulting

2015 – 2019

California University

Financial Advisory 

2014

Michigan State University

Legal Consulting

2013

California State of Arts

Providing comprehensive HR & labour law compliance services.

2012

Academy of Arts

Experience

Senior

September 2022 – Present

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Junior

September 2018 – 2022

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Internโ€‹

September 2017 – 2018

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M๐‡๐จ๐ฐ ๐’๐ž๐ซ๐ฏ๐ข๐œ๐ž ๐Ž๐›๐ญ๐š๐ข๐ง๐š๐›๐ฅ๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ (๐’๐Ž๐Œ) ๐ซ๐ž๐ฅ๐š๐ญ๐ž๐ฌ ๐ญ๐จ ๐…๐ข๐ง๐š๐ง๐œ๐ข๐š๐ฅ ๐๐ซ๐จ๐ฃ๐ž๐œ๐ญ๐ข๐จ๐ง๐ฌ?y Servicesโ€‹

01

SOM is the segment of the ideal market size that your startup can obtain in the short term, based on your resources, competitive landscape, and go-to-market strategy. It is calculated as a subset of your Service Available Market (SAM), which is a subset of Total Addressable Market (TAM) that depicts the whole market.

02

Your first year revenue projection should be based on your SOM, it is usually ๐ฅ๐ž๐ฌ๐ฌ ๐ญ๐ก๐š๐ง ๐จ๐ซ ๐ž๐ช๐ฎ๐š๐ฅ ๐ญ๐จ the SOM figure. Because SOM reflects the potential you could achieve if everything moves according to the plan, but actual revenue may fall short due to execution risks, market conditions, and unforeseen challenges.

03

Investors expect your first year revenue projections are aligned with the SOM. If the projected revenue exceeds the SOM, it signals over optimism or if the projection is much lower it may raise questions about go-to-market plan. Either way it will reflect as misunderstanding of market realities. Though your first year projected revenue should be aligned with SOM but need not be identical.

04

TAM, SAM and SOM shall be presented on a dedicated slide in the investor pitch deck, with the reasoning and assumptions for the same. On the financials slide, show how your first year revenue projections fit within your SOM.

05

The ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ช๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ซ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด should be ๐˜ณ๐˜ฆ๐˜ข๐˜ญ๐˜ช๐˜ด๐˜ต๐˜ช๐˜ค, ๐˜ฅ๐˜ข๐˜ต๐˜ข-๐˜ฅ๐˜ณ๐˜ช๐˜ท๐˜ฆ๐˜ฏ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ญ๐˜ฆ๐˜ข๐˜ณ๐˜ญ๐˜บ ๐˜ข๐˜ญ๐˜ช๐˜จ๐˜ฏ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜š๐˜–๐˜” ๐˜ค๐˜ข๐˜ญ๐˜ค๐˜ถ๐˜ญ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ.

Samples of My Workโ€‹

Testimonials

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Contact Meโ€‹

BKD ADVISORS

baskar@bkdadvisors.comโ€‹
+91 9943766959
MADURAI
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